MCI, Thousands of Smiles

MCI is Iran’s first and largest mobile phone network operator and it has over 16 million postpaid and over 18 million prepaid subscribers.

Thousands of Smiles was the promotional campaign for encouraging the subscribers to timely pay their bills and renewal activation of inactivated SIM Cards. Each season, winners would get valuable prizes including Houses, cars and trips around the world.

We pictured a fun and exciting atmosphere in which everyone imagine their prizes that are built by smiley face balls which were the score point’s symbols.