IDS App Promo

This is a motion graphics explainer video I created for IDS platform to promote their software. The primary goal was to demonstrate the versatility of the software, resulting in a smoother workflow for clients. The challenge arose from the lack of built-in animations within the software. As a result, using screen recordings of their app wouldn’t have been visually appealing or consistent with the desired aesthetics. To overcome this hurdle, I deconstructed the design elements from their static images and added animations to each element, ensuring a cohesive and engaging visual presentation.