SonderMind
Making mental healthcare feel more human
SonderMind connects people with licensed therapists and psychiatrists. The project included a redesign of its treatment landing pages and social creative, creating a warmer and more approachable brand experience.
The Challenge
The existing experience felt clinical and impersonal, creating distance at the exact moment people were being asked to take a vulnerable first step toward care.
Before
Creative Direction
We built a flexible illustration and color system around different treatment areas. Anxiety, depression, grief, and PTSD each developed their own emotional character while still feeling unmistakably part of one brand.
The Work
The new visual language came to life across treatment landing pages and social content, adapting illustration, color, and composition to different conditions and formats while keeping the experience cohesive.
Landing Pages
One system, four treatments. Same structure, adapted for each condition.
Social Media System
Same warmth, same illustration logic, same color consistency across formats.
